Privacy Policy

R2 Sealing LLC (“R2 Sealing,” “we,” “us,” or “our”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at r2sealing.com, contact us by phone or email, or submit a form to request an estimate.

Please read this policy carefully. By using our website or contacting us, you agree to the practices described here.

1. Information We Collect

Information you provide directly

When you submit an estimate request form, contact us by phone, email, or text, or interact with us in any way, we may collect:

• Your name
• Phone number (mobile or landline)
• Email address
• Service address or location
• Description of services requested
• Photos of your property you choose to upload
• How you heard about us
• Any other information you voluntarily provide

Information collected automatically

When you visit our website, we may automatically collect certain technical information including IP address, browser type and version, pages visited, time and date of visit, and referring URL. This information is used to improve website performance and user experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your estimate request and schedule your job
• To send you job confirmation, scheduling, and follow-up communications
• To send non-marketing text messages related to your estimate or service appointment (with your explicit opt-in consent)
• To send marketing text messages about seasonal offers and service reminders (with your explicit opt-in consent — separate checkbox, never assumed)
• To process payment after job completion
• To request a review after your service is completed
• To improve our services and website
• To comply with applicable laws and regulations

We do not use your information for automated decision-making or profiling purposes.

3. SMS / Text Messaging

How we collect SMS consent

SMS consent is collected through two separate, optional, unchecked checkboxes on our web estimate form — one for transactional service messages and one for marketing messages. Neither checkbox is pre-checked. Neither checkbox is required to submit the form or receive services. You can receive a free estimate and full service from R2 Sealing without opting in to any SMS communications.

The transactional consent checkbox reads: “I consent to receive non-marketing text messages from R2 Sealing LLC regarding my estimate request, appointment scheduling, job updates, and service confirmations. Message frequency varies. Message & data rates may apply. Text HELP for assistance. Reply STOP to opt out.”

The marketing consent checkbox reads: “I consent to receive marketing text messages from R2 Sealing LLC about seasonal sealing offers, asphalt maintenance tips, and service reminders. Message frequency varies. Message & data rates may apply. Text HELP for assistance. Reply STOP to opt out.”

Opt-in confirmation messages

After opting in to transactional messages, you will receive: “R2 Sealing LLC: You’re confirmed for estimate & service updates. Msg freq varies. Msg&data rates may apply. Reply HELP for help, STOP to cancel.”

After opting in to marketing messages, you will receive: “R2 Sealing LLC: You’re opted in for seasonal offers & maintenance tips. Msg freq varies. Msg&data rates may apply. Reply HELP for help, STOP to cancel.”

Opt-out confirmation message

After replying STOP, you will receive: “You have been unsubscribed from R2 Sealing LLC text messages. No further messages will be sent from this number.”

Help message

After replying HELP, you will receive: “R2 Sealing LLC: For assistance, call (717) 614-8734 or email info@r2sealing.com. Reply STOP to unsubscribe.”

4. No Sharing of SMS Opt-In Data

5. Information Sharing & Third Parties

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

• Service providers: We use GoHighLevel (GHL) as our CRM platform to manage estimate requests and customer communications. GHL operates as a subcontractor in support of our customer service operations. Your data is shared with GHL solely to facilitate our business operations and is not used by GHL for their own marketing purposes.
• Legal compliance: We may disclose your information if required by law, court order, or governmental authority.
• Business protection: We may disclose information to protect the rights, property, or safety of R2 Sealing LLC, our customers, or the public.
• Business transfer: In the event of a merger, acquisition, or sale of assets, customer information may be transferred as part of that transaction.

We do not share your personal information with third parties for their own marketing purposes.

6. Cookies & Website Tracking

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyze website traffic. Cookies are small text files stored on your device.

We may use the following types of cookies:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
• Form cookies: Remember your form entries to prevent data loss

You can control cookies through your browser settings. Disabling cookies may affect certain website functionality.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Customer and job records are retained for a minimum of 7 years for business and tax purposes
• SMS opt-out records are retained indefinitely to honor your opt-out preference
• Estimate requests that did not convert to jobs are retained for up to 2 years

When information is no longer needed for these purposes, we delete or anonymize it.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal retention requirements
• Opt-out of SMS: Reply STOP to any text message at any time
• Opt-out of email: Use the unsubscribe link in any marketing email

Pennsylvania residents may have additional rights under applicable state law. To submit a privacy request or exercise any of the rights listed above, contact us using the information in Section 12 below.

9. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. Our CRM platform (GoHighLevel) employs industry-standard security practices including encryption and access controls.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

10. Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a new “Last updated” date. We encourage you to review this policy periodically.

Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a privacy concern, please contact us:

For SMS opt-out, reply STOP to any text message from R2 Sealing LLC, or call/email us using the contact information above.